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Creative News & Views
A library of Creative Excellence articles to spark your advertising effectiveness.
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Celebrating Ipsos Achievements at ESOMAR 2025
A look back at the highlights from Ipsos experts at the ESOMAR Congress.
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Ipsos accelerates concept-product testing on Ipsos.Digital
Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
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Empathy: The new currency of Brand Connection
Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
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Ipsos Update – October 2025
Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Ipsos Rx Insight Store: Your On-Demand Hub for Healthcare Market Intelligence
Built on the foundation of Ipsos’ gold-standard Global Healthcare Monitors, the Ipsos Rx Insight Store offers standardised reports and dashboards that empower biopharma companies to make rapid, informed decisions for brand success.
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September 2025: Global consumer confidence stable for third consecutive month
Still, the Expectations and Jobs sub-indices both decline, while the Investment sub-index shows an uptick according to the September 2025 Global Consumer Confidence Index from Ipsos
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.