Consumer/Customer Strategy
Enhance the role of your brand in consumers' lives with tailored strategies that evolve with the changing market. Tools like Customer Segmentation and Journey Mapping guide you to prioritise and value customers effectively, optimising your portfolio and futureproofing against evolving needs, ensuring strategies that set expectations and fortify customer loyalty.
Connect with our Global Consumer and Customer Practice at Strategy3 to explore how we can turn your customer insights into clear pathways for growth and engagement.
Meet the expert: Oscar Yuan, Global Practice Lead, Consumer/Customer Strategy
Oscar Yuan is President & CEO of Ipsos Strategy3, advising clients like Target, P&G, and McDonald's. He helped McDonald's with All-Day Breakfast, McDelivery, and restaurant redesigns. Previously, he was a founding Partner at Kantar Vermeer, working with Diageo and Marriott. He has 20+ years of experience, starting at TBWA and Interbrand. He's a frequent speaker and commentator, with appearances on CNBC and NPR, and publications in the Financial Times and Fortune. Yuan holds an MBA from Harvard and two degrees from Stanford.