It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
Por el Día Internacional de la Mujer queremos compartir los últimos resultados del Ipsos Global @dvisor sobre los principales problemas que enfrentan las niñas y mujeres alrededor del mundo.
Informe entre Líderes de Opinión donde se evalúa el impacto de los organismos internacionales en América Latina. Argentina es el país de la región que posee la peor imagen del FMI. Unicef y el BID son los organismos con impacto más positivo.
