Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Ipsos Update
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Youth perceptions on their education and their future.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Retrouvez chaque mois le meilleur des publications Ipsos à travers le monde sélectionné par notre Knowledge Center. Découvrez vite notre dernier numéro : études, points de vue, analyses... dans un format synthétique et pratique ! L'essentiel en une page et des liens pour aller plus loin.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
Les consommateurs ont plus que jamais une forte influence sur leur relation avec les marques. Leur voix compte et a un impact majeur ces dernières. Ainsi, les marques doivent apprendre à être de plus en plus agiles et suivre six principes simples et décisifs pour réellement entrer dans l'ère de la «customer centricity».