IPSOS FLAIR SOUTH KOREA 2025 - SHIFTS AND EXPLORATIONS
South Korea's consumer market is evolving rapidly, driven by economic, social, and technological transformations. In 2025, the keywords to watch are "shifts" and "exploration". Drawing on these pivotal concepts, Ipsos Korea's industry experts decode emerging trends and opportunities to help organizations navigate this dynamic landscape.
Decoding Emerging Trends and Opportunities
South Korea has developed a unique consumer market amidst a rapidly changing economic, social, and technological environment. Changes in demographic structure due to ultra-low birth rates, diversification of household composition, and technological advancements as a global IT powerhouse profoundly impact South Korea's consumer behavior and market trends. The introduction of artificial intelligence (AI) and digital technologies, and the demand for personalized services are making the Korean consumer market more dynamic and innovative. These changes offer new opportunities for companies and brands, and Ipsos Flair South Korea 2025 aims to deeply explore these key trends and the current and future state of the Korean market.
The word "shift" appears about thirty times in our new edition of Ipsos Flair in South Korea for 2025 and applies to all dimensions that are transforming and should be considered by players operating in this country. One can add "explorations" to this, as South Korea faces situations that require adaptation for which there are not necessarily ready-made solutions or those that can simply be transposed by drawing inspiration from other countries.
Building on these foundational ideas, our expert team deciphers the major “shifts and explorations” through six key themes to provide in-depth insights into the major consumer trends and market changes in South Korea.
Ipsos Flair South Korea 2025 in a nutshell
1.Target Generations: Teens vs. 50s
2.Self-Analysis: New Paths for Identity Establishment and Communication
3.Subscription Economy: Valuing Experiences Over Ownership
4.ESG: The Reality of ESG Discourse from Individual and Corporate Perspectives
5.K-FOOD: K-Culture and Marketing
6.AI: From Data to Insights
This paper is expected to make a valuable contribution by leading key trends in the Korean consumer market and creating new value. Through these insights, companies and brands can more effectively respond to changing consumer demands, anticipate future opportunities, and strengthen strategic decision-making.
Now, enjoy your reading!
Ipsos Flair South Korea 2025 aims to provide in-depth insights into the major consumer trends and market changes in South Korea, exploring the current and future state of the Korean market through six key themes. This paper is expected to make a valuable contribution by leading key trends in the Korean consumer market and creating new value. Through these insights, companies and brands can more effectively respond to changing consumer demands, anticipate future opportunities, and strengthen strategic decision-making.
