On November 22nd at Seoul Square in Namdaemun, Ipsos Korea will be hosting its second marketing research fair following the success of last year's. In today's era, consumers no longer follow the same, common patterns that we are used to. As market leaders, we need to understand these changes and have a grasp on consumers who are becoming increasingly connected and driven by new technological trends. Going beyond traditional marketing research methodologies, Ipsos analyzes global trends accurately and effectively by utilizing diverse methods such as GSR sensors, VR, AR, mobile and mystery shopping, netnography, applife, geo-location, mobile interviewing, and much more.
Ipsos’ PEEL is different compared to other seminars seen before. Within Ipsos’ seventeen specialized “Research Service” lines, there will be twelve of the hottest, trendiest “Service Experience” booths that will allow users to experience the methodologies and theories that go into different types of digital research.
We look forward to seeing you on November 22nd!