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Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media.
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Digital Platform
World-class market research in the blink of an eye
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product's appearance back to the visual features that trigger them.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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[입소스 퍼블릭] 21대 총선 중심 자유한국당 집중 분석: '촛불지형' 흔들리며 자유한국당 지지층 전 계층에 걸쳐 늘어나
입소스 코리아의 이슈리포트 제43호, ‘21대 총선 중심 자유한국당 집중 분석'에서는 21대 총선과 자유한국당의 현재와 미래 전망, 당면 핵심과제에 초점을 맞추어 다루었다.
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Instagram's Impact on the Economy in Japan
Instagram's popularity amongst Japanese businesses looking to give themselves an online presence is growing. We examined the opportunities the platform is bringing to Japan’s Small and Medium Sized Businesses (SMBs) among different target audiences – SMBs in domestic tourism, young entrepreneurs and women working in SMBs.
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Two in one: Russian affluents as active consumers and inspired trendsetters
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.