Overview

Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviours of citizens and consumers. We also conduct public opinion research and elite stakeholder, corporate, and media opinion research. Our goal is to help our clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications.

We provide clients with information that helps them understand how they can build efficient and effective policies, programs, communications strategies, and marketing initiatives.

Ipsos Public Affairs is organized around the following sectors of activity:

Ipsos Global Reputation Centre

The Ipsos Global Reputation Centre helps its clients to identify the issues and actions that build corporate reputation and deliver corporate brand equity. Together with our clients we identify and engage with their key stakeholders including customers and employees as well as influencers such as government and the media – individuals that can impact business performance, license to operate and market competitiveness.

We believe in the PRESENT VALUE of reputation. Corporate reputation isn’t just something that you store away for a rainy day. Reputation can help you improve your reputation today resulting in reduced headwinds, greater marketing efficiency, and an open dialogue with stakeholders.

For more information, please contact Trent.Ross@ipsos.com

Our global offering in this area also includes Global@dvisor, a 24 country, online research service. For more information please contact John.Wright@ipsos.com

Ipsos Social Research Institute

The Ipsos Social Research Institute is a world leader in understanding citizens, public service users and other key stakeholders in order to help our clients make better, evidence-based decisions.

Our specialist teams in individual countries have the in-depth sector knowledge to assist decision-makers across the full range of public policy issues. And with research operations spanning 64 countries worldwide, Ipsos has a fully integrated global network that delivers multi-country research for our international clients.

We are also committed to sharing the key messages from our research as widely as possible. For example, we regularly publish thought leadership reports that explore social issues and provide evidence on changing public and stakeholder perceptions across the globe.

Our leading-edge Research Methods Centre also acts as a hub for our thinking about how research and analysis needs to adapt in the face of social change, regularly publishing new approaches in journals and speaking at international conferences.

For more information, please contact Bobby.Duffy@Ipsos.com

Ipsos Public Affairs is present in 27 countries and is Thomson Reuters’ international media polling agency of record. http://www.ipsos-na.com/news-polls/reuters-polls/