Търсене
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media.
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Digital Platform
World-class market research in the blink of an eye
-
Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
-
Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
-
Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
-
On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
-
Global attitudes towards refugees
New global study shows majority support for the principle of people seeking refuge from war or persecution but concerns remain – majority are suspicious most refugees are not genuine and worries about integration are growing.