Digital Platform | Ipsos
Digital Platform

Digital Platform

World-class market research in the blink of an eye

Our digital platform is a DIY research service with direct access to Ipsos solutions which is fully automated, from commission to delivery.

It is fast and easy to use. It takes only minutes to set up the research and results are available within a few hours. All our solutions answer a specific need and provide you with complete control over the project. You decide when to launch the fieldwork and manage it all at your own pace. This means you can make the most of your project resources, which makes it affordable.

It also provides support if you need it, with our experienced researchers available on request.

Available products

There are four products built on Ipsos’ proprietary Duel methodology:

  • Claims Testing: claims, attributes or short statements
  • Varieties Testing: flavours, fragrances or varieties
  • Names Testing: brand names or descriptors
  • Visuals Testing: visuals, icons and logos

Duel is a fast, agile and intuitive screening solution to identify winning marketing assets. Respondents select their preferences in a series of head-to-head contests. Duel combines this stated preference with a proprietary response-time component - uncovering indirect excitement and passion towards the stimuli.

Fast Facts (coming soon)

  • Tool for creating DIY surveys and incorporating Ipsos knowledge and experience.
  • You can run studies in various areas, choosing the questions you want to address to the public and find out the answer in an automated online dashboard, in a matter of hours.

Access our platform