

Ipsos Global Trends 2025 - Austrian Edition
In a year defined by disruption, clarity comes from knowing what’s shifting — and what’s enduring.
Economic uncertainty, geopolitical unrest, tariffs reshaping trade flows, generative AI transforming industries, and widening social divides have marked the past year. Across 43 markets, Ipsos Global Trends 2025 provides a rare advantage: a stable framework of nine enduring trends, refreshed with new data. By holding the lens steady, we reveal with precision how attitudes, priorities, and behaviours are evolving — and where the next disruptions will emerge.
For Austrians, global developments are colliding with local realities: inflation and recession, pressure on purchasing power is increasing and new political directions are taking hold. Added to this are the political upheavals in Europe and the United States, meaning that Austrians must navigate a future that is influenced just as much by global changes as by those within their own country. Viewed from the perspective of the nine Ipsos Global Trends, these pressures reveal not only Austria's differences, but also the common forces that connect us to the rest of the world.
What you’ll learn in this session
- Austria in context: How Austrians align with—or diverge from—global counterparts on issues from globalization fractures to splintered societies.
- Signals of disruption: Where trends like technowonder, conscientious health, and nouveau nihilism are accelerating, and what that means for institutions, brands, and policy.
- The power of trust: Why trust in institutions, brands, and leaders is under pressure — and how Austria compares to other markets in navigating this fragile currency.
- An Austrian reality check: How affordability pressures, new policy landscapes, and shifting dynamics in Europe are influencing how Austrians see themselves, their communities, and their country’s role in the world.
Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Join us as we bring a uniquely Austrian perspective to Ipsos’ landmark Global Trends work — the world’s largest and longest-running study of values, culture, and change.
Speakers:
- Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Center
- Alexander Zeh, Country Manager, Ipsos Austria
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