Ipsos Global Trends 2026 - Austrian Edition

The Search for Silver Linings: Finding agency and meaning in an increasingly uncertain world.

Climate pressures, geopolitical tensions, demographic change, economic uncertainty and rapid advances in AI continue to reshape the world around us. Yet alongside these challenges, people are finding new ways to adapt, build resilience and create opportunities. Across 38 markets, Ipsos Global Trends 2026 uncovers how attitudes, values and behaviours are evolving, revealing where optimism can still be found in a decade defined by constant change.

For Austrians, global forces are increasingly felt close to home. Rising costs, concerns about economic growth, an ageing population, shifting political priorities and the impact of new technologies are influencing how people view their future. Through the lens of Ipsos’ nine Global Trends, we explore how Austrians are responding to uncertainty, where they see opportunities for progress, and how their perspectives compare with those of people around the world.

What you’ll learn in this session

• Austria in context: How Austrians compare with global counterparts on key shifts in values, expectations and outlooks, and where Austria stands apart in an increasingly interconnected world.
• The search for silver linings: Where people are finding agency, resilience and hope despite economic, social and technological disruption, and what this means for organisations, brands and policymakers.
• Trust in a changing world: Why trust is becoming more personal, how confidence in institutions continues to evolve, and what drives credibility and connection today.
• Making progress visible: How organisations can help people navigate uncertainty by building resilience, increasing feelings of control and demonstrating meaningful progress on the issues that matter most.

Whether you are shaping brand strategy, customer experience, communications or public policy, this session will provide evidence-based insights into the forces influencing behavior in Austria and around the world.

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Join us as we bring a uniquely Austrian perspective to Ipsos’ landmark Global Trends work — one of the world's largest and longest-running studies of values, culture and change.

Speakers:

• Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Center
• Alexander Zeh, Country Manager, Ipsos Austria