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Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media.
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Digital Platform
World-class market research in the blink of an eye
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Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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Global attitudes to human rights: the age of impunity?
38% around the world think their country should never break international laws on human rights. However, 21% think their country should break these laws in extreme circumstances and 22% think international laws should only be one factor their country takes into account.
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Das mobile Bezahlen nimmt zu
Eine neue Mastercard Studie zeigt: Zahlungen werden zunehmend auf das Smartphone verlagert. ÖsterreicherInnen schätzen vor allem die einfache Bedienung, Bequemlichkeit
und die Zeitersparnis von mobilen Services.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.