Ipsos Thought Piece - The Future of Travel Decision Making

Travel decision-making is evolving faster than ever, and the traditional travel funnel is no longer enough to explain how people plan their trips. Ipsos, in partnership with TikTok for Business, unveils a new thought leadership report exploring these changes and what they mean for marketers, destinations, and travel brands.

The study shows that discovery, desire, and booking are increasingly happening within the same digital moment. By combining Ipsos’ research expertise with TikTok behavioral data, the report introduces the 5D Travel Journey and reveals how creators and AI are transforming how destinations are chosen and demand is shaped, both globally and across the MENA region.

These insights are particularly relevant for anyone interested in the intersection of travel, digital culture, and shifting consumer behavior. 

Explore how travel decisions are made today and what it takes to engage audiences in this new digital-first landscape.

                                                                                                                                     Click Here For The Full Report