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Insights Hub

Insights Hub

Featured insights & publications

GCC People Work Employee Dubai UAE Qatar KSA Kuwait

Employees Survey

The GCC People Pulse – Word on Work | Q2 2026

How are employees across the GCC experiencing the changing world of work?

02.07.26

Sports Survey

Ipsos 2026 World Cup Survey – UAE Edition

04.06.26

Customer Experience Publication

CX Global Insights 2026: Unlock the Future of Customer Experience

29.05.26

Consumers Survey

KSA Primary Consumer Sentiment Index - March 2026

14.04.26

Consumer Behaviour Survey

Ramadan 2026 in Egypt: The most engaging series across social media, streaming, and broadcast TV

31.03.26

Riyadh Saudi Arabia KSA Consumer Sentiment Index

Consumers 12.08.25

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Digital 12.08.25

Spotlight*Qatar: Views on Tech & Digital Trends

Saudi Arabia Riyadh Jeddah Influential Brands

Brands 18.08.25

Most Influential Brands in Saudi Arabia – 2024

All content

Shopper Survey

IPSOS THOUGHT PIECE - RAMADAN 2026

The 60-day shopping season brands need to plan for. A co-authored perspective by Ipsos & TikTok for Business.

27.02.26
Consumers Survey

Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms

Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?

27.02.26
Decision Maker Survey

Ipsos Thought Piece - The Future of Travel Decision Making

Explore the insights shaping tomorrow’s travelers

24.02.26
Consumer Behaviour Survey

2026 Ramadan Consumption Report

Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.

18.02.26
Consumers Survey

KSA Primary Consumer Sentiment Index - January 2026

Consumer sentiment index in Saudi Arabia stands at 72.2

30.01.26
Society Survey

Spotlight*KSA: Views On Leisure & Entertainment

Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.

28.01.26
Society Survey

Predictions 2026 – UAE Edition

What do people in the UAE expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

17.12.25
Brands Survey

Most Influential Brands in Saudi Arabia – 2024

Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

18.08.25
Consumers Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Consumer sentiment index in Saudi Arabia stands at 71.4

12.08.25
Digital Survey

Spotlight*Qatar: Views on Tech & Digital Trends

As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.

12.08.25
Advertising Survey

From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

AI hype is everywhere, but are advertisers truly prepared to harness its full potential?

30.06.25
Social Listening Survey

The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

Log In, Look Out: Digital Safety in the Wake of Adolescence

28.04.25

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