Insights Hub

All content

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  Digital Survey

  Spotlight*Qatar: Views on Tech & Digital Trends

  As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.

  12.08.25
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  Advertising Survey

  From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

  AI hype is everywhere, but are advertisers truly prepared to harness its full potential?

  30.06.25
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  Social Listening Survey

  The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

  Log In, Look Out: Digital Safety in the Wake of Adolescence

  28.04.25
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  Globalisation Survey

  Ipsos Global Trends - MENA Edition

  How have global attitudes evolved over the past decade, and what does it mean for the MENA region?

  19.03.25
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  Brand Influencers Survey

  Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena

  Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.

  10.03.25
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  Economy Survey

  Spotlight*Qatar: Money And Finance

  Financial stability remains to be a key life priority for people in Qatar.

  25.02.25
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  Shopper Survey

  The 2025 Ramadan Handbook – UAE Edition

  The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

  12.02.25
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  Economy Survey

  Iraq Consumer Sentiment Index Q4 2024

  Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

  05.02.25
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  Consumers Survey

  Spotlight*KSA: Views on Brand Engagement

  As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

  04.02.25
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  Entertainment Survey

  Spotlight*Qatar - Views on Leisure & Entertainment

  People in Qatar frequent leisure & entertainment activities and seek diverse experiences.

  14.01.25
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  Sustainability Survey

  Bridging The Sustainability Gap: Boosting Green Consumption Habits In The UAE & KSA

  Exploring Sustainability Readiness in UAE and KSA: Practical Insights for a Greener Future

  19.12.24
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  Economy Survey

  Predictions 2025 - UAE Edition

  What do people in the UAE expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

  16.12.24