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Insights Hub

Featured insights & publications

Shopper Survey

IPSOS THOUGHT PIECE - RAMADAN 2026

The 60-day shopping season brands need to plan for. A co-authored perspective by Ipsos & TikTok for Business.

27.02.26

Decision Maker Survey

Ipsos Thought Piece - The Future of Travel Decision Making

24.02.26

Consumer Behaviour Survey

2026 Ramadan Consumption Report

18.02.26

Consumers Survey

KSA Primary Consumer Sentiment Index - January 2026

30.01.26

Society Survey

Spotlight*KSA: Views On Leisure & Entertainment

28.01.26

Riyadh Saudi Arabia KSA Consumer Sentiment Index

Consumers 12.08.25

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Digital 12.08.25

Spotlight*Qatar: Views on Tech & Digital Trends

Saudi Arabia Riyadh Jeddah Influential Brands

Brands 18.08.25

Most Influential Brands in Saudi Arabia – 2024

All content

Society Survey

Predictions 2026 – UAE Edition

What do people in the UAE expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

17.12.25
Brands Survey

Most Influential Brands in Saudi Arabia – 2024

Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

18.08.25
Consumers Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Consumer sentiment index in Saudi Arabia stands at 71.4

12.08.25
Digital Survey

Spotlight*Qatar: Views on Tech & Digital Trends

As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.

12.08.25
Advertising Survey

From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

AI hype is everywhere, but are advertisers truly prepared to harness its full potential?

30.06.25
Social Listening Survey

The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

Log In, Look Out: Digital Safety in the Wake of Adolescence

28.04.25
Globalisation Survey

Ipsos Global Trends - MENA Edition

How have global attitudes evolved over the past decade, and what does it mean for the MENA region?

19.03.25
Brand Influencers Survey

Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena

Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.

10.03.25
Economy Survey

Spotlight*Qatar: Money And Finance

Financial stability remains to be a key life priority for people in Qatar.

25.02.25
Shopper Survey

The 2025 Ramadan Handbook – UAE Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25
Economy Survey

Iraq Consumer Sentiment Index Q4 2024

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

05.02.25
Consumers Survey

Spotlight*KSA: Views on Brand Engagement

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

04.02.25

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