Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Saudi Arabia Riyadh Jeddah Influential Brands

Brands Survey

Most Influential Brands in Saudi Arabia – 2024

Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

18.08.25

Consumers Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

12.08.25

Digital Survey

Spotlight*Qatar: Views on Tech & Digital Trends

12.08.25

Advertising Survey

From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

30.06.25

Social Listening Survey

The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

28.04.25

Riyadh Saudi Arabia KSA Consumer Sentiment Index

Consumers 12.08.25

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Digital 12.08.25

Spotlight*Qatar: Views on Tech & Digital Trends

Brands 18.08.25

Most Influential Brands in Saudi Arabia – 2024

All content

Globalisation Survey

Ipsos Global Trends - MENA Edition

How have global attitudes evolved over the past decade, and what does it mean for the MENA region?

19.03.25
Brand Influencers Survey

Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena

Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.

10.03.25
Economy Survey

Spotlight*Qatar: Money And Finance

Financial stability remains to be a key life priority for people in Qatar.

25.02.25
Shopper Survey

The 2025 Ramadan Handbook – UAE Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

12.02.25
Economy Survey

Iraq Consumer Sentiment Index Q4 2024

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.

05.02.25
Consumers Survey

Spotlight*KSA: Views on Brand Engagement

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

04.02.25
Entertainment Survey

Spotlight*Qatar - Views on Leisure & Entertainment

People in Qatar frequent leisure & entertainment activities and seek diverse experiences.

14.01.25
Sustainability Survey

Bridging The Sustainability Gap: Boosting Green Consumption Habits In The UAE & KSA

Exploring Sustainability Readiness in UAE and KSA: Practical Insights for a Greener Future

19.12.24
Economy Survey

Predictions 2025 - UAE Edition

What do people in the UAE expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

16.12.24
Consumer Behaviour Survey

Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights

Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.

12.12.24
Consumer Behaviour Survey

Spotlight*KSA - Online Shopping Behaviour & Attitudes

As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.

27.11.24
Consumer Behaviour Survey

Spotlight*Qatar: Travelers' Behaviour & Attitudes

Despite the rising costs, travelers in Qatar continue to embrace independent travel and adventurous exploration, with staycations offering a popular and affordable alternative.

25.11.24

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