Discover Ipsos UpdateA selection of the latest research and thinking from Ipsos teams around the world.
OOH Measurement in UAE
With the ambition to create an audience measurement currency for all advertising displays, regardless of where they are located, Ipsos now covers the geography of all the United Arab Emirates based on points and areas of interests across streets and locations.
Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
🚀 #Marketers: 52% of people are willing to pay more for a brand that appeals to them (source #IpsosGlobalTrends2023… https://t.co/FzlqOXVQpO9:00 AM - 17 March 2023