Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
The growth of financial services firms is exponential and continues to thrive....
The MENA region has some of the highest internet penetration figures in the world and...
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
Most #Tunisian football fans don't expect their national team to win against #Belgium. What do you think?… https://t.co/SlRRGGxMac