Global market and opinion research specialist

Consumer & Shopper

Trend Obs MENA 2018

Emerging trends, drivers of future life and consumption in North Africa and Middle-East.

3 April 2018

Consumer & Shopper

Marketing Launches MENA’s First Consumer FinTech Survey

The growth of financial services firms is exponential and continues to thrive....

2 November 2017

Media & Brand Communication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and...

31 March 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

25 October 2017 Consumer Behaviour

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

3 May 2017 Millennials

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

21 November 2016 Tracking

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

21 October 2016 Women

Ipsos

Most #Tunisian football fans don't expect their national team to win against #Belgium. What do you think?… https://t.co/SlRRGGxMac

3:56 PM - 22 June 2018

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