Perceptions are not reality: Things are not as bad as they seem

Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.

Perceptions are not reality: Things are not as bad as they seem

On many subjects – murder rates, terrorist deaths, teenage pregnancy, diabetes and how healthy people feel – things are NOT as bad as they seem! Australia fairs reasonably well, just outside of the top 10 most accurate countries. When ranked least to most accurate, we rank 26 of the 38 countries in this study.On many subjects – murder rates, terrorist deaths, teenage pregnancy, diabetes and how healthy people feel – things are NOT as bad as they seem! Australia fairs reasonably well, just outside of the top 10 most accurate countries.  When ranked least to most accurate, we rank 26 of the 38 countries in this study.

Some of the key global patterns are:

  • Only 7% of people think the murder rate is lower in their country than it was in 2000 – but it is significantly down in most countries, and, across the countries overall, it’s down 29%
  • Only 19% think deaths from terrorist attacks are lower in the last 15 years than they were in the 15 years before that – when they are significantly down across most of these countries, and overall they are around half the level they were
  • People hugely overestimate the proportion of prisoners in their countries who are immigrants: the average guess is 28% when it’s actually only 15%
  • Teen pregnancy is overestimated across the world, often by a staggering amount.  Overall, the average guess is that 20% of teenage girls give birth each year when the reality is 2%. And some countries guess that around half of teenage girls give birth each year, when the highest actual figure in any country is 6.7%
  • Six in ten people across the countries are unsure or believe that there is a link between some vaccines and autism in healthy children, despite the claim being widely discredited – only 42% think it is false
  • Russia is seen as the booziest nation in the world, when they actually only rank 7th. Very few correctly pick out Belgium as the highest alcohol drinking nation in the study.
  • But the USA is correctly seen as having the sweetest tooth, a clear winner, picked well ahead of any other country
  • People generally overestimate how connected by technology we are, with the average guess across the countries that 75% have a Facebook account when only 46% actually do.

We get some things very wrong in Australia…

  1. Good Health: we think other people report their health as worse than they actually do, and in fact, we are among the least accurate in our beliefs, ahead of only South Korea, New Zealand, Malaysia, and the USA.  Our average guess is that 56% of people say their health is good or very good, but actually 85% say their health is good or very good.
  2. Foreign-born prisoners: we think that immigrants make up a much greater proportion of the Australian prison population than they actually do. We guessed an average of 40% of all prisoners were born in a foreign country, but the actual figure is 18.7%, which is much lower than immigrants’ share of the overall population at 28%. On this measure we were in the top ten least accurate countries at 9th position.
  3. Murder rate: the large majority of people in Australia think the murder rate is higher now or the same as in 2000, when it is actually around 47% lower.  Four in ten (38%) think it’s higher, 34% think it’s about the same, and only 17% correctly guess that it is lower.  Interestingly, while way off, we are one of the more accurate nations (12th most accurate).
  4. Teenage pregnancy: we hugely overestimate the proportion of 15-19-year-old women and girls giving birth each year. We think it’s 18% (almost one in five) when the actual figure is only 1.2% (one in 70).  This places us mid table on this measure.
  5. Diabetes: we significantly overestimate the prevalence of diabetes - we think that 32% of people in Australia have diabetes, when the actual figure is around 5%. This puts us in the top 15 least accurate nations (14th worst).
  6. Facebook membership: we do also overestimate Facebook membership, with an average guess that 77% of Australians aged 13+ have a Facebook account, when the actual figure is 59%.  Again, while we are a way off reality, we were in the ten most accurate nations at 8th on this measure.

We are however good at estimating some things.

  1. Vehicles: we are spot on when it comes our estimation of registered vehicles per 100 people at 75, making us the most accurate nation.
  2. Suicide: We are also relatively accurate on the proportion of young deaths by suicide. We guess that 26% of deaths of women aged 15-24 were due to suicide, when the actual figure is 29% (making us the 3rd most accurate), and we guess that 30% of deaths of young men are due to suicide when the actual figure is 35% (putting us in 11th position).
  3. Vaccines: 41% of Australians are unsure or believe that there is a link between some vaccines and autism in healthy children despite the claim being widely discredited: 14% believe the statement to be true and 27% say they don’t know, with 59% saying it is false.  While four in ten might be an alarming number, we were the second highest on disagreement with this statement and in the top most informed nations at 9th place in terms of the lowest proportion who believe this link exists.
  4. Terrorism: while only 12% of Australians correctly say that deaths from terrorist attacks in Australia were lower between 2002-2016 than they were between 1985-2000, a further 32% were very close as they said about the same, when in fact the number in the two eras was very close at 7 between 1985-2000 and 6 between 2002-2016.  Four in ten (41%) think deaths from terrorism were higher over the last 15 years. 

We also asked some more “festive” questions, about our spiritual beliefs, as well as which countries have the sweetest tooth and greatest thirst for alcohol…

  1. Alcohol: Australia doesn’t have a strong global image as heavy drinkers: looking at the responses across all countries, we are the 10th most likely to be picked out as the highest consumers of alcohol from the 38 countries included.  And, interestingly this is close to our actual rank (8th).  But people in Australia overestimate our own booziness: 58% of Australians incorrectly say we’re one of the top 3 hardest-drinking nations in the list.
  2. Sugar: and we have similar global ranking for being sweet-toothed.  We asked people to select the countries they believe consume the most sugar per person from our list - and Australia was ranked 9th behind a clear winner in the USA (mentioned by 58%) followed by Great Britain (20%).  Interestingly, we’re actually the 4th highest consumers of sugar from the 35 countries included in this question – and again our self-image is that we have a sweeter tooth than we actually do: 68% of people in Australia think we’re in the top 3 biggest consumers of sugar.
  3. Belief in Heaven, Hell and God: we think other Australians are more religious or spiritual than they actually are. We think that 49% of people believe in Heaven and 42% believe in Hell, but in representative surveys, only 42% say they believe in Heaven and only 31% say they believe in Hell. We are the most accurate in our guesses at belief in God. Our average guess was 49% of people in Australia believe in God, when 46% say they actually do.

But Australia is far from the worst in identifying realities – in fact we are the 13th most accurate country in our “Misperceptions Index”.

Looking across all 38 countries included, many are much more wrong…

  1. Murder rate: Only 7% of people think the murder rate is lower in their country, but it is significantly down in most countries – and across all countries as a whole, it’s down 29%.  For example, 85% in South Africa the murder rate is higher, when it’s actually down 29%.  And only 8% think it’s lower in Italy, when it’s actually down 39%.
  2. Terrorism: Only 19% across the countries as a whole think deaths from terrorist attacks are lower in the last 15 years than they were in the 15 years before that – when across most of these countries, they are significantly down, and overall the number of deaths from terrorism across all these countries has halved.  For example, 60% in Turkey think deaths from terrorism are higher in the last 15 years, when they are around half the level of the previous 15 years.  Some countries are correct, however, with 65% in France correctly believing that deaths from terror attacks are higher.
  3. Foreign born prisoners: Most countries greatly overestimate the proportion of prisoners in their country that are immigrants, with the average guess at 28% when it’s actually only 15%.  And some countries are much more wrong.  For example, in the Netherlands the average guess is that 51% of prisoners are immigrants when it is actually 19%. There is a similar overestimation in South Africa, France and USA. However, in Saudi Arabia the proportion of foreign born prisoners is greatly underestimated. The average guess was 26%, but the actual figure is 72%.
  4. Teenage pregnancy: All countries overestimate teenage births, some by a staggering amount. For example, in Brazil, the average guess is that 48% of 15-19-year-old women and girls give birth each year when it is actually 6.7%. The other Latin American countries were also massively out, particularly Colombia, Mexico and Peru. South Africa were similarly incorrect with an average guess of 44%, where the actual figure is 4.4%. Even those who are closest still overestimate the extent of the issue: for example, Denmark and Norway both guess 8% but the actual figures are 0.4% and 0.6% respectively.
  5. Vaccines: Despite the claim being widely discredited, under half of the population in most countries correctly say that vaccines do NOT cause autism in healthy children. Some have very high levels of belief in the claim. For example, in Montenegro and India, 44% of people believed that the statement “some vaccines cause autism in healthy children” was true.
  6. Diabetes: Every country in our study overestimates the extent of diabetes in their country. In India and Brazil, the average guess is 47%, but the actual diabetes figures are 9% and 10% respectively. The average guess for the prevalence of diabetes across all countries is 34%, whereas actual average figure is 8%.
  7. Good health: Nearly all countries think people report their own health as much worse than they actually say in surveys. In South Korea, the average guess is that 39% of people rate their own health as good or very good, but when asked themselves, 80% of South Koreans report good or very good health. A similar pattern was found in New Zealand and Malaysia. The only country to greatly overestimate self-reported health was Japan whose average guess was 47%, but when asked themselves only 35% reported good or very good health.
  8. Suicide: There is a real mix in overestimating and underestimating suicide among both women and men aged 15-24, with some guessing significantly over and some significantly under the actual share that suicides make up of deaths among these groups.  For example, the percentage of deaths by suicide among young women in Hong Kong is an incredibly high 50%, but in our study Hong Kong’s average guess was only 14%. At the other end of the spectrum, South Africa’s average guess for suicides among young men was 27%, whereas their actual official suicide figure is 1.1%. Looking across all countries, the average guess is that 20% of deaths of both young men and women are through suicide, when the actual figure is slightly higher for young men, at 20% compared with 17% for young women. 
  9. Smartphone ownership:  Every country overestimates smartphone ownership, with some incredibly high estimates in some countries. Topping the chart is Indonesia whose average guess at smartphone ownership is 85%, when the actual figure is only 21%. This may be because our study is conducted online, and in lower internet penetration countries these populations will be more middle class and connected, and therefore drawing from their personal experience, thinking the rest of the country is more like them than they really are.  But even in countries with high internet penetration, overestimation is still significant: for example, in Germany the average guess for smartphone ownership was 86% whilst the actual figure is 69%.
  10. Facebook membership: similarly, every country overestimates the proportion of those with Facebook accounts, again, often by very large amounts. For example, our online sample in India think that 64% of all Indians aged 13+ have a Facebook account when actually only 8% do.  But even more developed nations such as Germany again are way out: they think that 72% of Germans aged 13+ have a Facebook account when actually only 34% do.  

And on our more “festive” questions, about our spiritual beliefs, sugar and alcohol consumption, there are many global misperceptions…

  1. Alcohol:  Russia is seen as the booziest nation in the world – but they actually only rank 7th from the 38 countries.   Very few people pick out the correct answer of Belgium as the highest consumer of alcohol per person – including in Belgium: only 5% of Belgians rank themselves as the booziest country.  The USA on the other hand is seen as much more heavy drinking than it actually is: they are the second most likely country to be picked out as a top drinker, but are actually only 13th in our list of 38.
  2. Sugar: but the USA is correctly seen as having the sweetest tooth, with 58% picking them out as the highest sugar consuming nation, way ahead of anyone else.  Other nations such as France and China are wrongly seen as high consumers of sugar. France came up as joint 3rd most mentioned across participants in our study, but their actual global ranking is 16th, and China came up in our top 5 mentions, but globally they are 24th. The USA are most likely to think of themselves as the most sugar consuming nation with 69% of people in the US putting themselves top.
  3. Belief in Heaven, Hell and God: across the study as a whole, we’re not bad at guessing how many people believe in Heaven, Hell or God – but this hides some very wrong views in individual countries.  For example some countries significantly overestimate belief in Heaven: Japan guessed that 42% of people believe in Heaven when the actual figure is just 19%. In South Africa, the pattern is the opposite; their average guess is that 67% believe in Heaven, but actual survey results show belief in Heaven is 84%. Guesses on how many people believe in Hell follow a similar pattern of big errors in both directions. For example, people in Spain think that 43% of Spaniards believe in Hell, when actually only 19% say they do.  Belief in God was also split: for example, Swedes think nearly twice as many people believe in God than actually report they do (37% versus 22%).

Looking across the seven key questions where we get people to estimate factual realities, there are clear patterns in which countries have a more accurate view of their countries.  To capture this, we’ve calculated the Ipsos “Misperceptions Index”, as shown in the table below.

South Africa receive the dubious honour of being the most inaccurate in their perceptions on these issues, with Brazil and India also high up the list.

Sweden are the most accurate, followed by Norway, with Denmark in third.

Ranking

Country

 
1South AfricaLeast Accurate
2Brazil 
3Philippines 
4Peru 
5India 
6Indonesia 
7Colombia 
8Mexico 
9Turkey 
10Saudi Arabia 
11Argentina 
12Italy 
13Chile 
14Japan 
15Malaysia 
16France 
17South Korea 
18Hungary 
19New Zealand 
20Netherlands 
21Hong Kong 
22Poland 
23USA 
24Russia 
25Germany 
26Australia 
27China 
28Singapore 
29Israel 
30United Kingdom 
31Belgium 
32Canada 
33Serbia 
34Montenegro 
35Spain 
36Denmark 
37Norway 
38SwedenMost Accurate

 

Ipsos Director – Head of Social Research Institute NSW David Elliott said:

“As we have seen past studies, across all 38 countries in this study, each population gets a lot wrong. We know from these studies that we are often most incorrect on factors that are widely discussed in the media, such as deaths from terrorism, murder rates, and immigration. and those that are of concern to us. There are multiple reasons for the errors we see in people’s estimations – from our struggle with simple maths and proportions, to media coverage of issues, to social psychology explanations of our mental shortcuts or biases and our tendency to overestimate the things that concern us.

“But we know from previous studies that this is partly because we overestimate what we worry about: the more we see coverage of an issue, the more prevalent we think it is, especially if that coverage is frightening or threatening. Our brains process negative information differently - it sticks with us and affects how we see realities. We’re more worried than we should be about how our countries are and how they’re changing. The overestimation of death from terrorism and murder rates are classic examples of the role of media and our overestimation of things that we worry about.

“Some of the patterns are also worrying as they relate to important decisions that people make. Our uncertainty about the link between vaccines and autism in healthy children, despite this being widely discredited, can affect our behaviour and therefore health outcomes in nations. This confusion and uncertainty perhaps reflects the things we hear and see in the media about the anti-vaccination movement in Australia.

“We also have the wrong image of other countries in many instances: Russia and America’s image as hard drinkers probably comes from cultural cues we see widely in entertainment - while Belgians get off lightly as they don’t feature so much! But there is some truth in these national images: the USA is also correctly nailed for its sweet-tooth! We also buy into our own stereotyping as we see ourselves as bigger drinkers than we are.

“It is also clear from our ‘Misperceptions Index’ that the countries who tend to do worst have relatively low internet penetrations: given this is an online survey, this will reflect the fact that this more middle-class and connected population think the rest of their countries are more like them than they really are.”

Technical note:

  • These are the findings of the Ipsos Perils of Perception Survey 2017. 29,133 interviews were conducted between 28th September – 19th October 2017.
  • The survey is conducted in 38 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, France, Germany, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, Peru, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, and the USA. The following countries used either online or face-to-face methodologies: Montenegro, Netherlands, Norway and Serbia.
  • Approximately 1000 individuals aged 16-64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Hong Kong, Indonesia, Italy, Japan, Montenegro, Norway, Russia, Serbia, Spain, the United Kingdom, and the USA. Approximately 2000 individuals aged 16-64 were surveyed in Germany. Approximately 900 individuals aged 16-64 were surveyed in Netherlands. Approximately 500 individuals aged 16-64 were surveyed in Argentina, Belgium, Chile, Colombia, Denmark, Hungary, India, Israel, Malaysia, Mexico, New Zealand, Peru, Philippines, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Sweden, Turkey.
  • The “actual” data for each question is taken from a variety of verified sources. A full list of sources/links to the actual data can be found here. www.perils.ipsos.com
  • Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
  • Data are weighted to match the profile of the population.