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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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Issues Monitor December 2013: National
With the Abbott led Liberal-National coalition settled in for its first term, ‘The Economy’ has taken pride of place as the top issue facing the nation. Reaching number one on this chart is nothing to aspire to, and this will not come as welcome news for the newly established government who will spend the rest of their term negotiating what Australians might have finally accepted, that it is going to be a tough couple of years (at least) as we attempt to positively offset declining mining revenues.
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Issues Monitor March 2014: Victoria
As the Government, Opposition and other parties prepare to draw swords and charge towards November’s state election, Victorian citizens are delivering their politicians a rich river of concerns and will be looking for a response in the lead up to 29 November.
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emma™ Independently Audited
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.