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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Reputation Council Report - 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
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Exporting healthcare: a new phase for the ‘lucky country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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Best practice campaign evaluation for the public sector
Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.
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One third of Australians believe residential and industrial growth puts clean water at risk
Almost half of the Australian population (47%) say they are confident that wastewater does not pose a threat to their clean water supply, only one third (34%) believe this globally, according to a new Ipsos Global Advisor study to coincide with World Water Day today.
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Do More! Ipsos poll shows Australians behind in infrastructure
The majority of Australians believe that we are not doing enough to meet the country’s infrastructure needs, a new global Infrastructure study by Ipsos has revealed.
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NSW Premier Mike Baird maintains strong approval as the Coalition set for victory – Fairfax Ipsos poll
The NSW state Coalition is maintaining its lead over the ALP, the latest Fairfax Ipsos NSW state Poll shows. Given the change in electoral law that now allows NSW voters to enroll on the day, the figures for this poll are based on all those who said they are certain to vote at the state election this Saturday.