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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Environmental impact is seen as critical to infrastructure planning - Ipsos Study
Majority of Australians agree that not enough is being done to meet our infrastructure needs
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Doctors and Scientists hold their position as Australia’s most trusted professions
Australian continue to rate doctors as the most trustworthy professionals, closely followed by scientists
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.