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Ipsos Update - September 2022
Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
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Australia lags many countries globally when it comes to awareness and enthusiasm for the metaverse and extended reality
An Ipsos Survey for the World Economic Forum finds the global public divided in their level of excitement about the new technologies, but most agree it will profoundly impact their lives
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Australians towards the back of the peloton when it comes to cycling behaviours and attitudes
Seven in 10 Australians believe cyclists represent a danger to drivers. Just under three in 10 Australians surveyed report having a bicycle for personal use but less than half (45%) would give bicycles priority over cars when it comes to new infrastructure projects
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Australians expect food, fuel, housing, and interest rates to continue to rise, however more than half the population are financially comfortable
Survey finds that among 11 countries a quarter are struggling financially, and public expectations are for further inflation and price rises over 2022 – but it may be worse than they expect!
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Ipsos announces two senior appointments as its national footprint grows
Ipsos Australia and New Zealand CEO, Simon Wake, today announced two senior appointments for the leading market research company, as its national footprint grows.