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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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What Worries the World? September 2021
Coronavirus remains the top global concern after 18 months of tracking during the pandemic.
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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‘Broken system’ sentiment, populist and nativist views still prevail in Australia, in line with global views
• A little over six (63%) in ten Australians surveyed believe the economy is ‘rigged’ to favour the rich and powerful
• A similar proportion believe traditional political parties and politicians don’t care about people like them (62%)
• Two thirds (66%) agree Australia needs a strong leader to take the country back from the rich and powerful -
World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.