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Rise in support for both Turnbull and Coalition
The Labor Party’s lead over the Coalition has narrowed in the July 2018 Fairfax Ipsos Poll.
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Global Views on Healthcare in 2018
Access to treatment, staffing and cost top the list of worldwide concerns.
Comprehensive study covers personal health, technology, information and future expectations. -
Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Ipsos Public Affairs on the importance of understanding society
Daniel Evans, Deputy Managing Director of Ipsos Public Affairs talks about the importance of understanding Australia and Australians.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.