Audience Measurement

Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.

Ipsos and the BBC have demonstrated the success of cross platform media measurement and pioneered the concept of passive measurement of broadcast media with the launch of the BBC Compass measurement tool.

Six-month tender process to identify measurement to meet industry’s evolving needs

The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, lpsos, to update its audience measurement system MOVE

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

MediaCell is a versatile solution with a number of potential applications.