Qualitative

Applife is Ipsos proprietary app using mobile for qualitative research.

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.