Consumers


Who are the World’s Biggest Wearable Tech Buyers?

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.
Consumers Survey

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Consumers Survey

Consumer Confidence National Index Unchanged from October

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
Consumers Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.