Insights Hub

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
Society

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Show more
Ipsos Update August 2025
Healthcare

Ipsos Update – August 2025

Show more
Old age begins at 66, but six in ten say they are not looking forward to it
Global Advisor

Old age begins at 66, but six in ten say they are not looking forward to it

Show more

All content

  • Climate change Publication

    Climate change: citizens are worried but torn between a need to act and a rejection of constraints

    As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
  • Corona virus Publication

    Great expectations: Developments and dynamics of a COVID-19 vaccine

    The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
  • Ipsos Update Publication

    Ipsos Update - December 2020

    The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
  • Shopper Publication

    Black Friday 2020: Time to breathe new life into the long-standing retail event

    Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
  • Ipsos Update Publication

    Ipsos Update - November 2020

    This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
  • Consumers Publication

    Staying afloat during a crisis

    How consumers and brands are surviving the ‘no normal’.
  • Media Publication

    Trust misplaced?

    A report on the future of trust in media.
  • Corona virus Publication

    The COVID-19 pandemic eclipses climate risk

    Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
  • Automotive Publication

    Driving quality

    Quantifying the connection between quality and loyalty in automotive purchase.
  • Brands Publication

    Pictures speak louder than words: Towards a new understanding of brand choice

    Using metaphor elicitation to gain a truer consumer-centric measure of influence.
  • Ipsos Update Publication

    Ipsos Update - October 2020

    Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
  • Brands Publication

    Dancing with Duality

    Achieving brand growth in a mindful and mindless world.