Shopper

The Rising Tide of Private Labels: How name brands can stay afloat
Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
Ipsos | commerce | customer experience
Shopper Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Future of Insights | Ipsos
Shopper Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Black Friday 2020 | Ipsos
Shopper Publication

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
grocery aisle | phygital | Ipsos
Shopper Publication

Let’s Get Phygital

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Simstore Virtual Solutions | Ipsos
Shopper Survey

Ipsos Launches Simstore Virtual Solutions

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
Europe's Biggest Spenders
Europe Survey

Europe's Biggest Spenders

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.