Consumer Behaviour


Food & Beverage Publication

The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.
Consumer Behaviour Publication

Aligning Your ESG Strategy with Consumer Expectations for Your Category

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
Behavioural Science Publication

Emotions around the world

A cross-cultural framework for emotion measurement.
Consumer Behaviour Publication

Speeding Between the Gates

Accelerate and compound the impact of your innovations
Consumer Behaviour Publication

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
Consumer Behaviour Publication

Speeding Between the Gates

Accelerate and compound the impact of your innovations

Data Dive: How people feel about climate change and what to do about it

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.