Consumer Behaviour

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.

Shattering the Stage Gates with Generative AI.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

A cross-cultural framework for emotion measurement.

Accelerate and compound the impact of your innovations

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Accelerate and compound the impact of your innovations

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.