Market Research

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

Ipsos Strategy3 has been recognised for the fourth year in a row.

A path to brand success.

Bright sparks and bold ideas.

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!

In this white paper we explore how generative AI can be used within qualitative research.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.