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Artificial Intelligence

What are gen AI models saying about your brand.?
Artificial Intelligence News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Know the New America & Beyond: April 2026
Politics Survey

Know the New America & Beyond: April 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
From Overwhelm to Opportunity: Five steps to scale social creative impact, not just volume
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.
Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
VisionAtSpeed
Artificial Intelligence Event

Vision At Speed

The reality of market and consumer intelligence is transforming at a fast pace, with AI helping and accelerating workflows. But speed is only an advantage when you have a clear line of sight.
Ipsos Update – March 2026
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Misfits Stories: The Power of Storytelling in Creative Effectiveness
Advertising Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
Ipsos Update – February 2026
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Synthetic Data Boosting - Ipsos
Artificial Intelligence Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
Ipsos Year in Review 2025
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.
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