Brands

How Small Brands Can Leverage Equity to Challenge Leaders.

Winning the battle for memorable attention in advertising.

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.