Global Advisor


Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies

Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

30% of adults say most people can be trusted

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

IWD 2022: Women are more likely to perceive institutional bias against them

Women are more likely to perceive institutional bias against women than men, particularly governments and social media.

One in three men believe feminism does more harm than good

On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
Holidays Survey

Love (and business) unlimited: Valentine's Day has gone global

Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
Sports Survey

46% say that they are interested in the upcoming Beijing Winter Olympics

Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.

Opinions about AI vary depending on countries’ level of economic development

Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.

Most workers support workplace vaccine and mask mandates

The return to the pre-COVID workplace is highly uneven across countries and demographic groups.