Global Advisor


Almost a quarter of the world’s women are not comfortable talking about menopause

Menopause is something that all women on the planet will potentially experience in their lives and yet is still something of a taboo to many. New research by Ipsos across 33 countries looks at attitudes towards menopause around the world.

World Mental Health Day 2022: Three in four globally say mental and physical health are equally important

Mental health now ranks 2nd among global health concerns, overtaking cancer
Global Advisor Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Market Research Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

WRD 2022: 78% globally agree that people should be able to take refuge in other countries

New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies

Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

30% of adults say most people can be trusted

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.