Qualitative

Ipsos | Conversations with AI | Generative AI | Workshops
Market Research Publication

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
Ipsos | Whitepaper | Communities | Qualitative research
Qualitative Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.