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Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

20.01.26

Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

02.12.25

Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

20.10.25

Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

19.08.25

Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

14.04.25

Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

14.04.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

04.02.25

Environment Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters

19.11.24

Brands Publication

Change Means Friction

Measuring and leveraging cognitive conflict to drive behaviour change.

05.09.24

Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.

26.02.24

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