Brands

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Getting an accurate and complete answer to the question of who you compete with is critical.

How to align brand promise and customer experience for business success

After the devastating effects of the pandemic, Italy is faced with a dilemma

How consumers and brands are surviving the ‘no normal’.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Achieving brand growth in a mindful and mindless world.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?