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Virtual Reality

Ipsos | Metaverse | Virtual Reality | Tech | Augmented Reality | Extended Reality
Global Advisor Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
The power of virtual and augmented reality | Ipsos
Virtual Reality Publication

Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.
Virtual Reality: Hype or the Future?
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?