Consumers

As part of the Spotlight*Kuwait series, this report delves into public attitudes and behaviour regarding shopping in Kuwait.

The definitive link between corporate reputation and better business efficiency.

Socialised product evaluations via user ratings and reviews.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

Applife is Ipsos proprietary app using mobile for qualitative research.