60 seconds to insights │ When generative AI meets social listening

To say generative AI is changing market research is both a cliché and an understatement.

• It’s a cliché, because if you are reading this paper, you already know how useful generative AI can be to work daily work.

• But it’s an understatement because we are only beginning to see the applications of this technology to insight generation.

Over the past 12 months, Ipsos Social Intelligence team has tried to answer the question: “Can generative AI be used on corpora of social media conversations to generate insights?” Our findings led to the development of Signals gen AI, an intelligent insight generating tool that can crunch millions of social conversations in just 1 minute.

Review here the use-case on plant-based snacks: https://www.youtube.com/watch?v=i4tNWvEQANg