Customer Experience

Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Understanding cultural response bias in global CX programmes

The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Unlock the full potential of your Customer Experience and drive tangible business results with Ipsos CX Advisory.

Discover Ipsos’s key ingredient to your CX and commercial success

Luxury Journeys: How to succeed in a sector where experiences have become an aspiration on their own?

Design experiences with the customer at heart