Attitudes are changing & why this is important for the luxury market

There are signs of change in the consumer attitudes. We need to understand if these evolutions are temporary or long term and how it could impact the luxury markets.

The Ipsos World Luxury Tracker 2020 is a subscription based socio-cultural study exploring consumers' values & attitudes towards luxury. It provides an holistic overview of the evolving perception of luxury and key categories and helps to understand affluent people's attitudes & values.

The analysis is conducted in 7 key countries - USA, China, UK, France, Germany, Italy and Spain - to offer you a zoom on the most significant geographic areas during the crisis. We use a hybrid methodology with deliverables combining quantitative interviews, artificial intelligence and strategic planning and have a powerful 14 years historical basis on different categories of luxury goods (insights from 2019).

We measure & understand the evolution of luxury and its expressions across different categories and markets

• to define luxury consumer profiles,
• to identify their specific expectations,
• and to determine influencing factors & to understand purchasing behaviours.

You want to learn more about our World Luxury Tracker?

Get in contact us with us by using the contact form below: