Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?
At Ipsos, we constantly monitor evolving trends in advertising to understand the dynamics shaping consumer perceptions. Recently, we've observed intriguing shifts across various categories where the strategic use of celebrity endorsements is gaining momentum.
This development prompted us to delve deeper into the complex relationships between brands and celebrities.
What are the key elements brands should consider when forging these partnerships?
Our exploration led us to our robust advertising evaluation database, offering best-in-class insights.
Through this analysis, we discovered several critical insights that brands can leverage to enhance the effectiveness of their celebrity endorsements and to foster genuine connections with consumers while maximizing the impact of their marketing investments.
Review our latest paper available NOW!
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Vanessa Harrington
Director, Ipsos in Switzerland
