Be part of the solution – Ipsos article at Handelszeitung and SWISS INSIGHTS

How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?

This is the subject of our article in the Handelszeitung of 27.10.2023 as well as SWISS INSIGHTS of 25.03.2024 (German-language articles). In the course of a large, global meta-analysis of advertising pretest data by Ipsos, advertisements containing messages on sustainability were identified and their effectiveness evaluated.

Here you find the link to the article at the SWISS INSIGHTS NEWS

Here you find the link to the article at the Handelszeitung

 

Interested in more background on this topic?

Learn more through our two white papers on this topic: "Sustainability and Advertising: Friends or foes?" and "Sustainability Advertising: How empathy and credibility can help you get it right", as well as our Ipsos in Switzerland webinar about "Making magnificent sustainable advertising".

And get in contact with us  through the contact form below.

The author(s)

  • Martin Fenboeck
    Martin Fenboeck
    Senior Client Director & Regional Division Leader, Ipsos in Switzerland

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