The Power of Christmas [Webinar recording]

We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

The author(s)

  • Laetitia Choiset Creative Excellence, Switzerland
  • Caroline Dubourgeat Creative Excellence, Switzerland
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Our experts in communication, Caroline and Laetitia from the Ipsos Creative Excellence Swiss team, will bring you the Magic of Christmas in times of uncertainty. More than consideration based on our experience, the findings come directly from Ipsos latest communication testing approach Creative|Spark, that measure thoughts, feelings and emotions, combining behavioural, neuro and data science with agile and fast creative testing.

Let's learn and have fun. Merry Christmas all!

 

 

Here you find the ads we have tested:

Amazon: "The show must go on"

 

Tesco: "No Naughty List"

 

Lego: "Rebuild the world"

 

Coca-Cola: "Christmas Commercial"

 

John Lewis

The author(s)

  • Laetitia Choiset Creative Excellence, Switzerland
  • Caroline Dubourgeat Creative Excellence, Switzerland

Media & Brand Communication