Our experts in communication, Caroline and Laetitia from the Ipsos Creative Excellence Swiss team, will bring you the Magic of Christmas in times of uncertainty. More than consideration based on our experience, the findings come directly from Ipsos latest communication testing approach Creative|Spark, that measure thoughts, feelings and emotions, combining behavioural, neuro and data science with agile and fast creative testing.
Let's learn and have fun. Merry Christmas all!
Here you find the ads we have tested:
Amazon: "The show must go on"
Tesco: "No Naughty List"
Lego: "Rebuild the world"
Coca-Cola: "Christmas Commercial"