Currency Shifts, Asset Sustainability, and Luxury City Rankings: Insights from the Julius Baer Global Wealth and Lifestyle Report 2026

Ipsos continues its collaboration with Julius Baer to produce key contents of the Global Wealth and Lifestyle Report 2026, the thought leadership publication of Julius Baer, which scrutinizes the evolution of the cost of high-end goods and services while delving into the behaviours and attitudes of high-net-worth individuals, offering profound insights into global wealth dynamics.

The 2026 edition leverages an extensive survey covering five major regions—Europe, Asia-Pacific, Latin America, North America, and the Middle East—capturing a world that is not just changing but re-pricing itself in real-time. This landscape highlights how high-net-worth individuals are not only adapting to a sharp acceleration in currency impacts but are also navigating through complexities of economic volatility and evolving personal values.

The findings highlight a rich tapestry of the affluent segment's choices, significantly influenced by currency dynamics which redefine the cost of living for high-net-worth individuals. There is a prominent focus on understanding the intricate relationship between local price stability and global affordability, as well as an increasing trend towards leveraging luxury experiences and assets that reflect both consumption desires and investment potential.

The complete Global Wealth and Lifestyle Report can be requested on the Julius Baer website: Global Wealth and Lifestyle Report 2026 | Julius Baer