Wellbeing

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
Global Wealth and Lifestyle Report
Thought Leadership Survey

Currency Shifts, Asset Sustainability, and Luxury City Rankings: Insights from the Julius Baer Global Wealth and Lifestyle Report 2026

The latest Global Wealth and Lifestyle Report explores how HNWIs are navigating our fractured and uncertain world, as well as how the cost of living in global cities and the high-end lifestyles of HNWIs are evolving.
Global Attitudes to Happiness - Ipsos Happiness Survey 2026
Happiness Survey

Global Attitudes to Happiness 2026

The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.
How HNWIs navigate economic uncertainty while prioritizing luxury experiences and longevity
Thought Leadership Press release

How HNWIs navigate economic uncertainty while prioritizing luxury experiences and longevity

The latest Global Wealth and Lifestyle Report explores how today's HNWIs navigate contrasts between economic uncertainty and their growing desire for wellbeing-focused luxury.
Know the New America & Beyond: August 2025
Politics Survey

Know the New America & Beyond: August 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.