In this new white paper we will offer ideas on how to use these disruptions as an opportunity for growth instead of a threat.
We will discuss a four-step Ipsos Brand Future-Proofing approach to formulate and execute a brand growth strategy in a disrupted category. The four steps are:
- Do not assume you know your category
- Figure out what people in the disrupted category really need
- Create a brand that really stands out
- Make sure you can quickly pivot your brand
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.