Consumers


Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.
Politics Survey

Know the New America & Beyond: February 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.

December 2025: Global consumer confidence rises for the second consecutive month

Sentiment is up significantly in Latin America according to the December 2025 Ipsos Global Consumer Confidence Index

November 2025: Global consumer confidence rises following four months of stability

Sentiment is up in both the Asia-Pacific and Latin America, according to the November 2025 Ipsos Global Consumer Confidence Index.
Politics Survey

Know the New America & Beyond: September 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Consumers Survey

Access to financial services

Consumers increasingly trust non-financial brands for their finance needs, pressuring traditional financial institutions to innovate.

Global consumer confidence remains muted

Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
worries Publication

Ipsos Update - July 2022

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.