Consumers

Across 33 countries surveyed, there is a mixed picture of many being financially stable but worried about what’s ahead and the feeling that a return to “normal” is getting further away.

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

A strategic guide for market transition, education, and adoption

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

How Small Brands Can Leverage Equity to Challenge Leaders.

Sentiment is up significantly in Latin America according to the December 2025 Ipsos Global Consumer Confidence Index