Brands

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.

How Small Brands Can Leverage Equity to Challenge Leaders.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world