Brands

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

How Contextual Brand Equity reveals hidden growth opportunities

Winning the battle for memorable attention in advertising.