Brands

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Winning the battle for memorable attention in advertising.

How Small Brands Can Leverage Equity to Challenge Leaders.

How Contextual Brand Equity reveals hidden growth opportunities

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Join us to get and exclusive look into insights from our large expertise with the Luxury sector. If you want to understand how to improve your strategy, Ipsos and Trendstop will provide you actionable direction for you to implement successful brand and creative strategies

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?