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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

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Ipsos Encyclopedia

Ipsos Encyclopedia

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  • Society Survey

    45% of people globally are currently trying to lose weight

    More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
  • Society Survey

    Entrepreneurialism alive and well in the time of the pandemic

    Entrepreneurial spirit is up among women and younger adults.
  • Online webforms: surprisingly, not the most effective way to communicate with Car Insurance Companies in Switzerland?

    In 2020, during the spreading pandemic, online channels became even more important tool for effective communication with the existing or new customers due to the limited access to brick & mortar offices.

    Throughout September and October 2020, Ipsos has carried out a Mystery Shopping research, amongst twelve major Car Insurance companies in Switzerland, to evaluate how reactive those companies are when it comes to online leads, submitted through their online webforms.
  • Society Survey

    U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake

    New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
  • Global predictions for 2021

    After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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